THE PURPLE POUND – A GUIDE TO HOTEL SPECIFICATION
1 in 5 working adults in the UK have a disability, and with an estimated collective spending power of £249 billion, the purple pound represents a significant slice of UK buying power. When it comes to hospitality and leisure specification, it’s vital to consider the needs of any potential customer, not only to meet legislative requirements, but to avoid missing out on an important and influential customer base.
- To understand purple pound requirements
- Be able to confidently specify assistive products
- Understand how to optimise shared bathrooms
- Gain an insight into how fully accessible rooms can improve sales and brand perception
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